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Better For You Better for the planet

At Good In Bread, we’re on a mission to bring real, slow-fermented artisan sourdough back to the daily routine. We believe bread should be more than just a convenience; it should be a craft.

10,000+ Happy Customers

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    50,000+ Loaves

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    15,000+ Customers

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    Rated excellent on Trustpilot

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    Trusted ingredients

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Born in London

Inspired by centuries of sourdough tradition.

Shop now

Working with Nature, Not Against It. We exclusively use organic flour because great bread starts in the soil.

emily

Meet our founder

Hi, I’m Emily; a sourdough-obsessed baker and busy mum of three.

Growing up in Brittany, where bread is practically a religion, I learned to appreciate authentic, high-quality bread. My love for baking eventually took me to Le Cordon Bleu London, where I mastered the craft, diving into the magic of fermentation and the art of a perfect crust. There’s something deeply seductive about a warm, crusty loaf, fresh out of the oven, ready to be torn apart…

So, if you love sourdough, order today. I’m sure we won’t disappoint!

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From The community

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50,000+ Loaves

Baked & Delivered to Our Customers

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Rated Excellent on Trustpilot

4.5* by More Than 10,000 Customers

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50,000+ Bagels

Baked & Delivered To Our Customers

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Trusted by 1,000+ Subscribers

Receiving Sourdough Goodness for More Than 5 Years

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want to learn more about us and our Great team?

World-class artisan baking, simplified. Get your hands on our loaves whenever the craving strikes, with flexible options to suit your lifestyle.

Meet the Team

Great products Loved by all,

Indulge in our best-selling bakery treats! Enjoy fluffy sourdough, buttery croissants, and fresh chocolate chip cookies that are simply irresistible.

'Twiggy' Sourdough Baguette
'Twiggy' Sourdough Baguette
  • cloud Fluffy
  • nutrition Slightly sour

£3.69

£4.10

(290G)
Sourdough Baking Kit
Sourdough Baking Kit
  • heart_check Rich in Omega-3s
  • energy_savings_leaf Fiber-rich
The Oat Sourdough
The Oat Sourdough
  • bubble_chart Open textured crumb
  • nutrition Slightly sour

£4.88

£6.50

(650G)

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Free Delivery

When you spend over £15 on subscriptions

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Top Customer Reviews

300+ 5* Reviews and counting

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Easy Cancellation

Need to step away? No problem

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Free Delivery

When you spend over £30 on one-time orders

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Used & Loved by 10,000 Customers
5.0

"This is by far the best sourdough bread we have eaten. The taste is nutty and wholesome. The texture is perfect for a sourdough. Well done. We shall be ordering more."

Ann Edwards
5.0

"Quality products from fabulous Company 👍"

Carolyn James
5.0

"Bread was great quality and the service was easy to use and prompt"

Claire McGrath
5.0

"Excellent quality. Bread is amazing. Nicole is extremely helpful & caring. I would highly recommend this Company."

Deborah
5.0

"Our favourite bread."

E Ohanyan
5.0

"Fabulous fresh bread"

Helen
5.0

"Great quality and very tasty! Tried a number of products and enjoyed everything. Arrives well packaged and can choose to have bread sliced and sealed ready to freeze on arrival, which is perfect for us. Would highly recommend 👌"

Janet Todd
5.0

"This is absolutely the best bread ever. Excellent taste and quality. My orders have been superb, so have started a subscription"

Jill Gould
5.0

"Amazing bread and pastries, family loves it! Always responsive and great customer experience"

JPM
5.0

"GOOD IN BREAD offer the best sourdough bread and the quality is constantly good. The slices are a little bit big for us as we like to toast the frozen slices and they are sticking out of the toaster. But this company is listening and will change that. I am glad we found them and enjoy their bread very much. They are the best."

Karin Kuepers
5.0

"Good quality products, efficient delivery system and customer-first approach."

Krati
5.0

"I tried the cinnamon rolls from 'Good in Bread' and they were delicious! Sweet, gooey, and satisfying. If you have a sweet tooth, these are a must-try!"

Liam O’Connor, Dublin
5.0

"I absolutely love 'Good in Bread'! The focaccia is soft and fluffy, while the toppings are simply divine. It adds a gourmet touch to my dinner parties, and my guests always rave about it! Highly satisfied!"

Lisa Wong, Glasgow
5.0

"I’ve been ordering the large unsliced Wholewheat Sourdough since Aug 25 and the quality continues to be excellent- fresh, tasty and chewy as sourdough should be. They use DPD delivery service which is reliable and always keep you informed. Would highly recommend."

Mary Wynne
5.0

"My first order with Good in Bread. Fast turnaround, great product (Cardamom buns) and their customer service is exceptional (Nicole was a star). Great treat for my Sons birthday after he first tasted in Sweden. I would highly recommend"

MR J MORLEY
5.0

"The bread and bagels are the best that I have ever tasted. The delivery service is great. Ordering and payment is easy."

Mrs. Adams
5.0

"The rye bread from 'Good in Bread' is exceptional! It has a rich flavor that pairs well with cheeses and meats. The texture is just right—not too dense or light. I’m always looking forward to my next order!"

Nina Patel, Leeds
5.0

"Lovely, healthy bread and caramel buns like in Brittany"

Pauline
5.0

""Our team loves arriving at the office to find a delicious breakfast waiting for them. In recent employees survey it was highlighted as being one of our core perks.""

Sarah Newport
5.0

"I recently tried the baguettes from 'Good in Bread' and they were superb! Crunchy on the outside and soft on the inside. Perfect for a sandwich or with some butter. I’ll definitely order again!"

Tom Hardy, Liverpool