It’s simple: Shop, Share, and Save.
Create an account and get started with bonus Breadcrumbs instantly.
Earn points for every pound you spend on loaves, bundles, or gifts.
Receive a special sourdough gift on your big day.
Refer a friend and you both get rewarded when they place their first order.
Trade 500 points for a direct discount on any single purchase or subscription.
Save up your points to redeem a signature sourdough on us.
Unlock access to limited-edition tote bags, sweatshirts, or pantry pairings.
Everyone’s invited. Join the rewards programme and let your love of good bread start working a little harder for you.
Easy. You’ll earn points every time you make a purchase, including when your subscription renews. More bread, more points.
You’ve got a year to enjoy them. Your points expire 12 months after you earn them, so don’t leave the good stuff sitting around for too long.
Nope. There’s no limit, so the more good bread you enjoy, the more points you can rack up.
From our signature sourdough to bagels, sweat treats and gift bundles, explore every delicious thing we have to offer in one place.
When you spend over £15 on subscriptions
300+ 5* Reviews and counting
Need to step away? No problem
When you spend over £30 on one-time orders
