🍞 Sign up to our Newsletter for 15% off your first 3 Subscription Deliveries
We’re raye-diant in Notting Hill

We’re raye-diant in Notting Hill

raye-pantry-scaled-1

We’re officially on the shelves at raye the store!

From May 1st to 25th, you’ll find our sourdough in raye the store, Notting Hill — our first in-store moment, and a big step for us beyond the bakehouse.

Raye champions rising food and wellness brands, and we’re proud to be part of the line-up.

📍 Where: raye the store, 110 Westbourne Grove, London, W2 5RU
🗓️ When: May 1–25 2025
👋 Meet us: Our founder Emily will be in-store on May 23rd from 1–3pm for a live demo and a chat about all things sourdough.

Curious how we made it from kitchen counter to retail shelf? We’ve shared our story on LinkedIn.

Come by, taste the bread, and soak up some “rayes”.

Find out more
delivery_truck_bolt
Free Delivery

When you spend over £15 on subscriptions

award_star
Top Customer Reviews

300+ 5* Reviews and counting

handshake
Easy Cancellation

Need to step away? No problem

delivery_truck_speed
Free Delivery

When you spend over £30 on one-time orders

div
Used & Loved by 10,000 Customers
5.0

"This is by far the best sourdough bread we have eaten. The taste is nutty and wholesome. The texture is perfect for a sourdough. Well done. We shall be ordering more."

Ann Edwards
5.0

"Quality products from fabulous Company 👍"

Carolyn James
5.0

"Bread was great quality and the service was easy to use and prompt"

Claire McGrath
5.0

"Excellent quality. Bread is amazing. Nicole is extremely helpful & caring. I would highly recommend this Company."

Deborah
5.0

"Our favourite bread."

E Ohanyan
5.0

"Fabulous fresh bread"

Helen
5.0

"Great quality and very tasty! Tried a number of products and enjoyed everything. Arrives well packaged and can choose to have bread sliced and sealed ready to freeze on arrival, which is perfect for us. Would highly recommend 👌"

Janet Todd
5.0

"This is absolutely the best bread ever. Excellent taste and quality. My orders have been superb, so have started a subscription"

Jill Gould
5.0

"Amazing bread and pastries, family loves it! Always responsive and great customer experience"

JPM
5.0

"GOOD IN BREAD offer the best sourdough bread and the quality is constantly good. The slices are a little bit big for us as we like to toast the frozen slices and they are sticking out of the toaster. But this company is listening and will change that. I am glad we found them and enjoy their bread very much. They are the best."

Karin Kuepers
5.0

"Good quality products, efficient delivery system and customer-first approach."

Krati
5.0

"I tried the cinnamon rolls from 'Good in Bread' and they were delicious! Sweet, gooey, and satisfying. If you have a sweet tooth, these are a must-try!"

Liam O’Connor, Dublin
5.0

"I absolutely love 'Good in Bread'! The focaccia is soft and fluffy, while the toppings are simply divine. It adds a gourmet touch to my dinner parties, and my guests always rave about it! Highly satisfied!"

Lisa Wong, Glasgow
5.0

"I’ve been ordering the large unsliced Wholewheat Sourdough since Aug 25 and the quality continues to be excellent- fresh, tasty and chewy as sourdough should be. They use DPD delivery service which is reliable and always keep you informed. Would highly recommend."

Mary Wynne
5.0

"My first order with Good in Bread. Fast turnaround, great product (Cardamom buns) and their customer service is exceptional (Nicole was a star). Great treat for my Sons birthday after he first tasted in Sweden. I would highly recommend"

MR J MORLEY
5.0

"The bread and bagels are the best that I have ever tasted. The delivery service is great. Ordering and payment is easy."

Mrs. Adams
5.0

"The rye bread from 'Good in Bread' is exceptional! It has a rich flavor that pairs well with cheeses and meats. The texture is just right—not too dense or light. I’m always looking forward to my next order!"

Nina Patel, Leeds
5.0

"Lovely, healthy bread and caramel buns like in Brittany"

Pauline
5.0

""Our team loves arriving at the office to find a delicious breakfast waiting for them. In recent employees survey it was highlighted as being one of our core perks.""

Sarah Newport
5.0

"I recently tried the baguettes from 'Good in Bread' and they were superb! Crunchy on the outside and soft on the inside. Perfect for a sandwich or with some butter. I’ll definitely order again!"

Tom Hardy, Liverpool